Friday, March 7, 2008

legally cool

I had an audish this week for a beer company.
When we slated- name, role- we were also required to state that we were leagally over 25. A little unusual but I guess it means they are trying to be responsible advertisers...even if they are enforcing the 'annoying girfriend' myth with this standard girlie line: "How could anything be more important than shopping?"

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