Saturday, October 13, 2007's the real thing

One interesting thing about seeing all these scripts during v.o. audishes is having a sneak peek into the brand image of a product. Sometimes you have an product image in mind when you read for a spot and it is clear that the spot you're reading is going in a new direction.

This soda pop is now trying to show "The "red label with a white wave" side of family"

"Sweet sounding, charming. She is not acting, but rather telling a story. Speaking from her experience around the family dinner table."

You know, families that talk like this:

"It feels a little bit like a club, or a governing body like the UN"

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