This has been a fun week: two audishes, two ridiculous character descriptions.

"Female, young (mid to late 20s), perky, maybe a kind of spacey personality. She's a superhero, but a little prone to mild depression"

"A 25-year-old set designer who exudes nothing but class when she's not too busy having fun. She loves to flaunt her gift of gab with head shaking stories."

One is for a state lottery. The other is for an awesome new drink described as "alcohol+caffeine+down for whatever." Hilars!

Family...it's the real thing

One interesting thing about seeing all these scripts during v.o. audishes is having a sneak peek into the brand image of a product. Sometimes you have an product image in mind when you read for a spot and it is clear that the spot you're reading is going in a new direction.

This soda pop is now trying to show "The "red label with a white wave" side of family"

"Sweet sounding, charming. She is not acting, but rather telling a story. Speaking from her experience around the family dinner table."

You know, families that talk like this:

"It feels a little bit like a club, or a governing body like the UN"